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Merthyr Tydfil day care fined for misleading advertising

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Dogsden Day Care Ltd and its Director Julian Bones have been fined for misleading advertising at Merthyr Magistrates Court following a trading standards investigation. The Merthyr Tydfil County Borough Council Trading Standards investigation focused on the advertising of services offered by Dogsden Day Care Ltd.

Social media and website claims suggested that the company was licensed by the local authority, which was not the case during the period under investigation last year. Both Bones and Dogsden Day Care Ltd pleaded guilty to eight offences under the Consumer Protection from Unfair Trading Regulations 2008.

The company received a financial penalty totaling £2,378, including fines, costs, and a surcharge. Bones was fined a total of £1,210.

The District Judge concluded that the offence was not deliberate or intentional but resulted from the defendant’s circumstances and difficulties in managing matters appropriately.

Craig Rushton, Trading Standards Team Leader, emphasised, “This prosecution sends a clear message that businesses must be careful about how they advertise to avoid misleading the public. If circumstances change, it is extremely important that any promotion of commercial activities is updated accordingly to avoid misleading the public, which can lead to prosecution.”

Click here for more information on dog day care licensing requirements.

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