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7 ways to expand your business in 2024

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In today’s challenging economic landscape, running a bustling dog care business requires not just passion, but also smart strategies and careful planning. We reached out to Brent Morrison, a director at leading accountants Outrise, to get some practical advice. Here, Brent shares simple yet effective strategies to help you enhance your business, regardless of its size.

1. Boost your business by making your service more valuable.

Focus on enhancing the value of each service you provide. Dog care professionals understand that owners assess the worth of services based on the perceived benefits to their dogs. If they believe the service offers exceptional value, they are more likely to pay a premium price.

For instance, consider the value addition in terms of unique and premium services, such as specialised grooming techniques, personalised training sessions, or exclusive pet care products. By ensuring that every service you provide is perceived as high-value and tailored to the individual needs of the dog, you can justify charging more, ultimately growing your business.

Think of it like a premium dog food brand. While generic brands are widely available, some owners are willing to pay significantly more for brands that source unique ingredients or offer specialized nutrition. The perceived value in these cases is higher, even though the basic necessity—feeding their dog—is the same.

2. Keep your clients coming back

Maintaining a strong relationship with your current dog owners is essential and more cost-effective than finding new ones. In fact, it’s six times more affordable to provide services to existing clients than to new ones. Reflect on how you can consistently make a positive impression on your clients and ensure their pets are happy and well-cared for. Are you aware of what your clients are specifically looking for in your services? And how often and effectively are you communicating with them to understand their needs and share updates about their dogs? Focusing on these areas will help in building trust and encouraging repeat business from your existing client base.

3. Grow your client base with effective lead generation

If you have availability, expanding your clientele is key, and this requires a strong synergy between your marketing and sales efforts. Aim not only to draw in new customers but also to turn them into regular clients and, in time, supporters who actively recommend your services to others. To streamline this process, consider using a Customer Relationship Management (CRM) system to keep track of your prospective and current clients. There are many CRM tools available online, but a good spreadsheet can work well too. Make sure your CRM is consistently updated and you have a system in place for timely follow-ups on potential leads. Reflect on who your ideal clients are, and where they are most likely to be found geographically, so you can tailor your marketing effectively to reach them. By focusing on these areas, you can ensure a steady growth in your client base and overall business.

4. Get more repeat visits from your dog owners

Consider how often dog owners use your services. How can you encourage them to come to you more frequently? Think about offering subscription packages or introducing a loyalty program for regular visitors. This way, you’re providing added value, which can lead to more frequent bookings.

5. Boost your earnings per owner

Make sure your clients are aware of all the different services and products you offer. Sometimes, they might be getting some services elsewhere simply because they don’t know you provide them too. For example, if you’re a dog groomer, ensure your clients know you also sell grooming products to help keep their pets looking great between visits. To achieve this, establish a clear communication strategy to inform your clients about your full range of offerings.

6. Cut your variable costs

Focus on lowering the costs that go up as you take on more clients. Making your business run smoother isn’t just about offering more to your customers; it’s also about being smart with your spending. Try to buy supplies in a more cost-effective way, waste less, and talk with your suppliers about getting better deals. Remember, even the smallest savings can add up over time, making a big difference in your business’s overall financial health.

7. Cut your fixed costs

Lower your regular, unchanging expenses—like phone bills, electricity, and —can also help your business grow. How often do you check and try to reduce these costs? It’s a good idea to do it once a year. Look through your financial records or any reports and plans you have for your business, especially now when electricity and other costs are going up. Every bit saved on these regular expenses can make a big difference in the long run.

Remember, businesses naturally evolve over time. It’s crucial to proactively manage these changes, gently steering your business in the right direction, rather than feeling overwhelmed by them. Your business can grow in any economy if you focus on the most important numbers to help you reach your goals. 

Brent Morrison ACA, CTA, BFP, BSc is a Director of Outrise, a leading accountancy practice in the UK.

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